Tucan Swing brand redesign by Alejandro Milà

One of the most fun projects of 2026 has been refreshing the brand identity of Tucán Swing, the Lindy Hop community in Costa Rica where I've been taking classes for the past year and a half. Yes, I can already pull off some pretty cool Lindy moves.

We refreshed the community's mascots, a pair of dancing tropical toucans, and redesigned the Tucán Swing logo with a clean, colorful, and positive style that invites you to dance and also captures the spirit of Costa Rica.

I'm also sharing some of the materials we created for the community, posters, flyers, and more, to help spread the word and get more people dancing Lindy Hop in Costa Rica.

And honestly, dancing is one of the best things you can do for your body and soul. It's something I'd wanted to do ever since I watched Singin' in the Rain as a kid, and many years later I can finally say I did it.

Tucan Swing Brand Redesign by Alejandro Milà | Lindy Hop Logo 2026

3 More Personas by Alejandro Milà

There is no such thing as an ugly face. Only faces I haven't drawn yet.

Here are 3 more people I may have seen, or perhaps dreamed of, but who are now here to join the team of Personas by Alejandro Milà.

Just as some illustrators love drawing cars, others are passionate about animals, some about war tanks, and others about landscapes at sunset... I, like many other illustrators, I'm sure, have always been drawn to the faces of the people I encounter day to day.

Sometimes, in the quiet of the studio, I set my work aside for a moment to keep drawing, but differently. As if I wanted the company of people I've never met in my life, to help me get through the day.

And that's it — it's Thursday, and we keep on illustrating for all our clients.

Thank you all so much for staying tuned.

💛 

3 More Personas by Alejandro Milà

Why Your Product Needs Illustration

I love minimalism...

But people play it so safe that a coffee shop in Thailand ends up looking exactly like one in Oslo, which looks just like one in Brooklyn. Roads are full of monochrome cars with nearly identical designs, and fashion ditched the colors of the 50s; now everyone’s wearing black and classic blue jeans.

Aesthetics come and go in cycles, sure, but over the last 20 years, the world has standardized itself for efficiency and mass sales.

In the end, when everyone does the same thing, your product gets lost in an ocean of visual uniformity.

Illustrators don’t just fill a product with color and characters.

We dive deep into the brand and bring different solutions.

Our cultural background slips in and sparks conversation.

In short, we break the monotony.

Need illustrations to make your product stand out?

DM me or email: alejandromila@yahoo.es — let’s make your project unforgettable.

❤️

Why Your Product Needs Illustration