I’ve been working with ELM Learning for the last two years trying to deliver great illustrations for e-learning courses. We made an introductory video called “Introduction to career check-ins” for a Fortune-500 technology company and we had to create 4 diverse characters from different cities in the world and explain the new career conversation framework and motivate employees to seek support in the growth of their career.
Here you have the first illustrations of the video. We tried to make positive, diverse, and friendly characters using a minimalistic style, not just in the characters but in the backgrounds as well.
When it comes to making illustrations for explainer videos and you are dealing with tight deadlines you must choose your money-maker shots, and this one was one of them. It was really important not just to present the characters but their cities as well, and if you can see clearly which city or country they are from, we finally do our job well.