Last May Éditions Maison des Langues (Paris) published the new volume of Reporters 3 and we deliver some illustrations for this new one. We made a map of Paris and some landmarks of the city populate the map.
These illustrations are just 2 x 2 cm but I wanted to make a post with them because I love architecture and reinterpret buildings in my style. I hope to make a post soon with more Top 5 illustrated Paris landmarks in flat vector style.
I’ve been working with ELM Learning for the last two years trying to deliver great illustrations for e-learning courses. We made an introductory video called “Introduction to career check-ins” for a Fortune-500 technology company and we had to create 4 diverse characters from different cities in the world and explain the new career conversation framework and motivate employees to seek support in the growth of their career.
Here you have the first illustrations of the video. We tried to make positive, diverse, and friendly characters using a minimalistic style, not just in the characters but in the backgrounds as well.
When it comes to making illustrations for explainer videos and you are dealing with tight deadlines you must choose your money-maker shots, and this one was one of them. It was really important not just to present the characters but their cities as well, and if you can see clearly which city or country they are from, we finally do our job well.
There are 12 character archetypes first proposed by Carl Jung in 1917. These archetypes are innate patterns of thought that impact their behavior. Brands choose to align themselves with brain archetypes to build customer relationships and market differentiation.
Take a read of the very interesting article “What is a Brand Archetype” by Design Positive to learn more about how to communicate better depending on the spirit of the user. What is a Brand Archetype?. A brand archetype is essentially your… | by Design Positive | Medium