Boost your Social Media Branding

I have been making conceptual illustrations for Design Positive since March 2020, always trying to get the best idea possible not just a colorful and positive vibe. One of my favorite illustrations is this one which talks about how to get the most out of Social Media platforms when you are writing a post.

The idea is very straightforward, you have all the different social media platform posts floating in the air, and the creatives/marketers/business owners are working on their posts.

How do I get a better illustration with this clear concept? Let's play with levels, the people who are in the post can be outside the post too, so that way I get a nice visual effect. The social media icons in the foreground create a new level and fill some empty spaces (if you want or need to fill these areas).

How to make the illustration more friendly? By adding stuff that is around you when you are writing a post. Sometimes is not enough to have a good idea, sometimes is necessary to furnish your illustration with nice little things that can drive you to other places.

Here you have the link to the article with lots of cool tips to post the best image to be more relevant on all platforms. 4 Social Media Branding Opportunities | by Design Positive | Medium

Design Thinking | Cogito Strategy

In July we collaborated for the first time with the French agency Cogito Strategy by illustrating an article of theirs, where they talk about their creative approach based on empathy and active listening to the client to get the best brand strategy.

The article is written in French, so if you speak French take a read to know more about the way this digital agency based in Lyon works.

▷ Le Design Thinking : L’importance d’intégrer le consommateur dans le processus de création (webmarketing-com.com)

QR Codes Designed for Your Brand

We already knew QR codes, but during the pandemic, QR codes became vital. Every day and everywhere we had to scan QR codes to make a purchase or have lunch.

If you want to know how this code works as a marketing tool, here you have a Design Positive article where it says everything about QR codes, tips to use them effectively, and tools to customize them.

QR Codes Designed for Your Brand. QR codes have a long and complicated… | by Design Positive | Medium