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Branding tone.

Our last illustration for Design Positive was about how you and your brand communicates with the audience and how the audience feels you.

Your brand can have a serious tone or a funny one, a formal tone or informal, it depends on how you want to impact the audience and the emotional response you want to get.

Take a break and have a read at the article: The Most Important Aspect of a Brand Is Its Tone | by Design Positive | Aug, 2021 | Medium

A guy placing a paper heart on a gigantic head to illustrate how the tone of a brand impacts on the audience.
Your brand’s tone can build emotional connections between you and your customers if you execute it well.

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