Branding tone.

Our last illustration for Design Positive was about how you and your brand communicates with the audience and how the audience feels you.

Your brand can have a serious tone or a funny one, a formal tone or informal, it depends on how you want to impact the audience and the emotional response you want to get.

Take a break and have a read at the article: The Most Important Aspect of a Brand Is Its Tone | by Design Positive | Aug, 2021 | Medium

Your brand’s tone can build emotional connections between you and your customers if you execute it well.